Archive for the ‘influence/persuasion’ Category

Influence – The Psychology of Persuasion – Robert Cialdini

Wednesday, March 9th, 2011

Wow, what an amazing book. Simply put the best book on the inner workings of our irresistable, automatic responses and how to manipulate those responses to achieve our outcomes.

In the hands of the unscrupulous, this book is quite simply DANGEROUS.

There are response mechanisms that served us as a developing human species and the remnants of those mechanisms can still be exploited today.

Robert Cialdini masterfully uses examples, studies and case histories to PROVE his theories so none of this book is useless opinion, it is all proven fact on how to be a stealth warrior in your persuasion efforts.

Please don’t buy this if you have larceny in your heart.

Rudy Ruettiger – by Glenn Twiddle

Tuesday, January 20th, 2009

I’m not sure if I’m reviewing the movie or my CD program named after and inspired by this great man, Daniel ‘Rudy’ Ruettiger.

Rudy Ruettiger

Rudy Ruettiger

I have seen this movie more times than I can remember. I have shown it to sales teams, watched it in the middle of the night, watched it when I’ve needed a pick up, and when I thought I couldn’t make it. And more times than not, my watching the movie ends with me in tears.

I remember one time I had a sales team, and we hired out a theatre and watched it, and at the end of the movie, there wasn’t a dry eye in the room.

If you haven’t seen it, god, just see it. Even if you don’t get my product (that includes the movie by the way), then steal it from the discount rack, just make sure you OWN THIS MOVIE.

Rudy Ruettiger – the official interview with Glenn Twiddle

No amount of words can really deliver a satisfactory review of this movie that makes Rocky look ordinary. So on that note, I am going to go watch it again as I am high on having just finished reviewing and reflecting on how this movie absolutely changed my life.

Thanks Rudy, you’re the man, and I’ll finish with a quote that I have framed and engraved beneath my autographed poster -

‘….my whole life, people have been telling me what I could do and couldn’t do. I’ve always listened to them, believed what they said. I don’t want to do that any more.” – Daniel ‘Rudy’ Ruettiger

Buy the movie and full motivational product series, including a free interview, teaching learning, quotes and other tools. Grab it at this link

Rudy Ruettiger – the official interview with Glenn Twiddle

Rich Dad Poor Dad – Robert Kiyosaki

Tuesday, January 6th, 2009






(click on the pic to buy the book cheap)

It’s been a while since I read this one, but I’ll go through it again, I just couldn’t NOT have this classic on the blog in its early days.

It is again, a great story about Robert’s lessons in money management with the two men in his life with very different philosophies that illustrate the difference in thinking between the rich and the employees.

It really illustrates the points and was written before Robert was in the business of being a serial author, when, in my opinion, he did his best work.

How to Win Friends and Influence People – Dale Carnegie

Monday, December 29th, 2008

This is one of the original Self Help books that I read and it certainly starts you on the road to learning how to manage people in all areas of your life. There’s a VERY successful real estate company near me that won’t even look at your resume unless you have attached to it, a two page book report on what you learned from this book, and how you will apply it.

12 things it boasts it will help you achieve (and it meets many of these points successfully)

  1. Get out of a mental rut, think new thoughts, acquire new visions, new ambitions
  2. Make friends quickly and easily
  3. Increase your popularity
  4. Win people to your way of thinking
  5. Influence your influence, your prestige, your ability to get things done
  6. Win new clients, new customers
  7. Increase your earning power
  8. Make you a better salesman, a better executive
  9. Handle complaints, avoid arguments, keep your human contacts smooth and pleasant
  10. Become a better speaker, a more entertaining conversationalist
  11. Make the principles of psychology easy for you to apply in your daily contacts
  12. Arouse enthusiasm among your associates

This book has done all these things for countless thousands of readers in 28 different languages

In my 1964 edition of this book (that was written in 1936) it has on the fron cover

‘NOW OVER 9,944,500 COPIES SOLD’

Wikipedia now quotes that it has sold over 15 million copies. So it’s obviously got something to offer. Well, it has lots to offer.

Some of the principles are a little dated, like smiling a lot will help, and say people’s names all the time. It sounds so basic, but it’s true and works. Some of the examples are a little dated as well, but there is a revised edition available that helps in that area.

All in all worth your attention and the time it takes to read, if just to re-enforce some of the things you already know, and to analyse this piece of ‘self help’ history.

Glenn Twiddle