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Influence – The Psychology of Persuasion – Robert Cialdini

Wow, what an amazing book. Simply put the best book on the inner workings of our irresistable, automatic responses and how to manipulate those responses to achieve our outcomes.

In the hands of the unscrupulous, this book is quite simply DANGEROUS.

There are response mechanisms that served us as a developing human species and the remnants of those mechanisms can still be exploited today.

Robert Cialdini masterfully uses examples, studies and case histories to PROVE his theories so none of this book is useless opinion, it is all proven fact on how to be a stealth warrior in your persuasion efforts.

Please don’t buy this if you have larceny in your heart.

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This entry was posted on Wednesday, March 9th, 2011 at 2:35 pm and is filed under influence/persuasion, Robert Cialdini. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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