Who Moved My Cheese? – Spencer Johnson M.D.
Saturday, January 3rd, 2009
I wanted to write a quick one on this book. This is for any company, team, organisation or salesperson that is going, or expects to undergo, significant change in their business. And let’s face it, for any business that is going to part of it. From minor changes to major upheavals for many reasons.
This is a very simple and easy to read book that is fun, and you should knock it over in a night. It is told as a sustained metaphor about mice and cheese representing people and money and is told in a very clever teaching style.
When I train people in hypnosis, we teach that metaphor and stories is one of the most effective ways to communicate with the ‘unconscious mind.’ This book exemplifies this point.
Great book to read, only criticism is it is a little short, but if what needs to be said can be done in a shorter amount of time, why fluff it up just to appease a publisher.
Great job by Spencer Johnson.
Glenn Twiddle